Established in March 2000, Micromax is a major telecommunication company leading in the budgeted mobiles segment in India. The company starts rolling-out with mobiles in the year 2008. It started with the launch featured phone and now the company is also a dominant player in affordable smartphone segments too. . It sells both Android as well as Windows 8.1 based smartphone.
The company introduced its first flagship phone Canvas Knight A350 in 2014 and later unveiled Android One’s, Canvas A1 in the same year. Micromax has launched a sub-brand “Yu” in 2014 whose devices runs on Cyanogen OS. Products of Yu are available on online marketing portals.
Hug Jackman is the brand ambassador of Micromax, who appeared recently in the commercial ads of company’s 2015 flagship device, Canvas Silver 5. Silver 5 is claimed to be world’s slimmest smartphone with thickness of 5.00 mm. Some of the most popular models of Micromax are Canvas Juice, Canvas Spark, Canvas Doodle, Canvas Pulse, Canvas Xpress and Canvas Nitro.