Established in 2009, BLU (Bold like You) is an US based mobile maker, headquartered in in Doral, Miami, Florida. Initially, mobiles are designed in Miami and produced in China. Later, this brand shifted the production unit to Brazil.
BLU is known for producing mobiles phones at low cost as compared to other brands. The company targets the people of developing countries and design their products as per their needs and budget. Under affordable prices company manufactures smartphones running on Android and Windows OS.
From 2015, the BLU mainly rolled out its Android mobiles in three categories: Vivo series, Dash series and Studio series. Dash series targets the budgeted mobile phone market with normal using features. Vivo series consist of high-end mobiles, BLU Vivo Air was world’s thinnest phone at the time of launch and supports 4G LTE. While Studio series, aims at mid- segment and high-end mobile market with their durable battery life. BLU also manufactures smartphone running of Microsoft’s Windows Mobile OS under its WIN series.
Also, the life series is the highest-end mobile series from company with features and specs including fingerprint sensors, 2K screens and higher range phone processors.